About Bernard

Everything Bernard does, is based on over 45 years of experience in an international, highly competitive environment, First top level football & professional Cycling later international C-level leadership.

In a very authentic hands-on style

He guides you to DIG to find your own VALUES and TALENTS
He motivates you to DISCOVER your PASSIONS
He helps you to DARE to BE the HERO of your GAME
He prepares you to DO things with IMPACT in your field of expertise.

Bernard’s history

Professional football player

During his youth, Bernard’s life story was shaped by his dream of becoming a professional footballer. Although he only started at the age of 14, he played his first professional game in Belgian Premier league at the age of 19. However, after a few years, a knee injury ended this dream, a development that was somewhat foreseeable. His pragmatism led him to the realization: I am not quite cut out for the top level. A first life-transformation happened at the age of 25.

Cycling center, A 'Home away from home' for 1000 young international cyclists

In the early 1990s, Bernard, together with his wife Ann, founded a private international cycling Academy, Cycling Center. They created a “home away from home” for more than 1000 young cyclists from around the world (34 different countries & all continents). With HQ in Belgium and Albuquerque (NM, USA) Bernard mentored and supported these young talents in their dream to become professional cyclists. During the same period, he was also a professional marketing and communication consultant and an internet pioneer.

Professional Team & personal development mentor

From 1993 till 2016, Bernard lived life in the fast lane, always online and on call, traveling across Europe, the USA, India, and China. He expanded the Cycling Center into a professional team. His language skills and experience in international business accelerated his shift in focus from internet marketing consultancy to consultancy in the areas of individual and organizational development and transformation.

Today, 300% Storytelling as mentor, Consultant, author and public speaker

Today, Bernard is guest lector at AMS (Antwerp Management School) and ISB (Indian School of Business). As mentor and consultant he inspires individuals and organizations that aim to provide services and/or products aligned closely with their own values and talents, emphasizing quality and integrity. Bernard’s zone of excellence is the intersection of Entrepreneurial Leadership, Competitive Performance and Continuous learning + Deliberate Practice. HIs life-story and his life-mantra are bundled in his first book “Break out of the golden cage” (released in dutch in May 2024)

When you want to get something

you never had,

you need to do something

you never did

Thomas Jefferson

Discover Bernard, Ann, Kashmir and ZsaZsa’s Adventures

Bernard and Ann, alongside their Old English Sheepdogs Kashmir and ZsaZsa, devote their hearts to volunteering at Villa Samson (UZ Jette) for sick children or children with disabilities, bringing joy and comfort through their compassionate presence and the therapeutic bond of their furry friends.

Bernard’s core values are founded on honesty, respect, and congruence, with a strong emphasis on the principle of ‘saying what you do and doing what you say’.

Discover Bernard’s Five Unique Strengths

Learner

Bernard’s constant pursuit of knowledge and self-improvement.

Achiever

His ability to set goals and actively achieve them.

Futuristic

Bernard’s vision for progress and innovation.

Input

His talent for gathering and utilizing valuable information and ideas.

Responsability

Bernard’s constant pursuit of knowledge and self-improvement.

Breek uit de gouden kooi

Breek uit de gouden kooi

Discover the unique vision of Bernard Moerman, an inspiring storyteller and vlogger, in his debut work ‘Break out of the Golden Cage’ (‘Breek uit de Gouden Kooi’). Published by Lannoo Campus in 2024, this Dutch-language book promises to offer a transformative reading experience, based on Bernard’s life motto and rich experiences.

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